Topics for Group Discussion

1.    Euthanasia should be legalized.
2.    The role of press advertising has diminished with the advent of TV.
3.    India does not need OKE but cheaper rice.
4.    The opportunities and challenges facing India in a unipolar world.
5.    India needs a benevolent dictator for the next five years.
6.    There should be compulsory sterilization [...]

Why not use a brand index to measure national prosperity?

Jan Lindemann knows a thing or two about branding. He heads Brand Valuation, and puts together the Interbrand survey of the world’s most powerful brands. So, his recent talk at a marketing summit in Delhi attracted a goodly audience. One slide made several people sit up. The combined value of the world’s top 15 brands [...]

7 ways to initiate a B-school group discussion

The group discussion (GD) stage of B-school admissions can be a stressful process, fraught with questions like: should I initiate the discussion, should I mug up statistics and financial figures, and many other like these. To calm your fears, we have provided some useful inputs on the intricacies of GD exclusively for readers of chekde.wordpress.com
There [...]

Adapting to puzzle-based DI questions

There is a definite shift in the data interpretation section in CAT. Arindam Lahiri of Career Launcher elucidates on the changed pattern and discusses strategies one needs to adopt while preparing for and attempting DI.The changing stripe: It is being observed that the data interpretation (DI) section of CAT has remained one of the toughest [...]

SAMPLE GDs WITH POINTS

1) “Hindi should replace English as a link language.”
FOR

1. Hindi is spoken/understood by a majority of the population of our country whereas English is spoken/understood by a limited section of educated people. So, for mass communication purposes, Hindi would be better suited in the context of national integration.
2. Hindi has its roots in Sanskrit like [...]

Why do we lag behind China?

Why do we lag behind China?
 

SCEPTICS remain unconvinced that liberal trade and foreign investment policies have resulted in a significant improvement in the performance of India’s external sector.They argue that export growth during 1990s has not been much higher than that achieved during 1980s when the level of protection rivalled Mount Everest. They likewise [...]

Who says MNCs are superior to Indian companies?

The 1990’s have been a liberating decade for many Indian companies. Who would have thought till then that P & G would lose money in India; that Coke would do what it had never done anywhere else, namely, put its money behind promoting local brands that it had bought up to kill them and take [...]

Crack GDs

Ace GDs

Burger’s GD

What to do in GD?

How to win Interviews?

There is some good news for you! You have just been summoned for an interview that means that you have been short-listed out of a sizeable number of candidates. An interview call indicates that you have the potential, else no one would be wasting their time on you. At this moment if you make the [...]