Jan Lindemann knows a thing or two about branding. He heads Brand Valuation, and puts together the Interbrand survey of the world’s most powerful brands. So, his recent talk at a marketing summit in Delhi attracted a goodly audience. One slide made several people sit up. The combined value of the world’s top 15 brands [...]
Archive for March 23rd, 2008
Why not use a brand index to measure national prosperity?
March 23, 2008CAT to go online from November 2009
March 23, 2008The directors of the seven Indian Institutes of Management (IIMs) will meet later this month to discuss details of a proposal to take the Common Admission Test (CAT) online by 2009.
The CAT exams may also be formatted on the lines of the GMAT (Graduate Management Admission Test) so that the scores are valid for [...]
7 ways to initiate a B-school group discussion
March 23, 2008The group discussion (GD) stage of B-school admissions can be a stressful process, fraught with questions like: should I initiate the discussion, should I mug up statistics and financial figures, and many other like these. To calm your fears, we have provided some useful inputs on the intricacies of GD exclusively for readers of chekde.wordpress.com
There [...]
IELTS 2
March 23, 2008Know how of IELTS
IELTS 1
March 23, 2008Know how of IELTS
GRE Info
March 23, 2008Want to know about GRE?
Time & Work
March 23, 2008Basics of Time & Work
Time & Distance
March 23, 2008Facing difficulty on Time & Distance
Sequence
March 23, 2008Basics of Sequence
Permutation
March 23, 2008Here is the notes for permutation
